Over 25 years ago, Curves changed women’s fitness by delivering studio fitness without the premium price. While the workouts are only 30 minutes, you feel the benefits long after. Unlike traditional gyms, a Curves membership gives you the tools and support you need to reach your goals and set the stage for a healthier, more active future.

CUSTOMER EXPERIENCE

I feel comfortable and encouraged by a community of other women who share the same fitness goals, providing real encouragement to lose weight and stay fit.

A solar array that is easy to assemble and maintain, making solar farms more cost effective in most parts of the world.

“How do you find the big bold ideas that matter in the market and to my company?” The main balance in this domain of innovation is focusing on a significant unmet need or problem while at the same time being open to unexpected new opportunities or changes of course.

Diverse innovation team. IXL Center, Sao Paulo, Brazil.

For Successful Innovation in the Long Term, Find Ways to Integrate New Initiatives with Existing Systems

Companies need innovation because they all need new products, new business models and new value propositions – which offer novel opportunities for growth as well as some unanticipated challenges. Innovation does require change and because of that innovation initiatives are similar to change initiatives within a company.

At the same time, if any company is going to remain a company (i.e., remain largely intact for some number of years), there are long-standing systems and relationships it has to maintain in a stable manner. Internally, the executives and employees and the company culture they form can’t be completely changed and overturned every time a new business concept might be pursued. Externally, there are partners and suppliers whose skills, resources and good will are often needed to be available in a predictable and steady manner. This need to balance between the new and the old means that, while change is inevitable, repeated revolutionary upheaval is impractical and unsustainable.

Dr. Hitendra Patel at the IXL Center, Miami.