The Art of Living Foundation is a volunteer-based, humanitarian and educational non-governmental organization. It was founded in 1981 by Ravi Shankar. The Art of Living Foundation has centers in more than 156 countries.
CUSTOMER EXPERIENCE
I found that the Art of Living Course helped me to release accumulated stress easily. I can better understand the basis of my own spirituality.
WHO NEEDS IT?
Everyone—men, women, students and professionals—looking to improve their quality of life by learning how to reduce stress and to experience inner peace. Classes appropriate for all ages (from age 8 to adult) are available.
WHAT IS THE HEALTHOVATION?
Through teaching meditation, yoga, and breathing techniques, courses administered by The Art of Living help students to eliminate stress and
to feel inner peace. The Art of Living Foundation has helped to foster peace across many distressed communities through diverse humanitarian projects, including conflict resolution, disaster relief, sustainable rural development, and empowerment of women.
WHAT WAS THERE BEFORE?
Therapies whose many component parts (exercise, yoga, meditation) were only being treated in a piecemeal fashion by a wide variety of providers who did not coordinate holistic well-being plans for individuals. Expensive psychological interventions often depending on psychotropic drugs whose impact on human behavior can sometimes be unpredictable and unhealthy.
IMPACT
The Art of Living has been operating since the early 1980s. Since then, more than 300 million people in 154 countries from different backgrounds, religions and cultures have completed its courses.
EMERGING TRENDS
Alternative Medicine: Integration between Western and Eastern traditions through meditation techniques that come from India and China.
Social Interaction: People in local communities not only interact with the Art of Living by taking its courses but also as volunteers in its social programs in impoverished areas.
BASIC HUMAN NEEDS
Simplicity and Convenience: People are looking for simple and proven ways to reduce stress.
Self-Realization: People want to bring joy and harmony into their lives by participating in activities that make them feel happy and relaxed.
WHY THEY ARE WINNING
The Art of Living is one of the most powerful worldwide movements that provides solutions through their products to practice values, such as friendship, generosity, compassion, care for the environment and service to humanity.
PRICING
Fee for Service: Money paid for courses, with the opportunity for discounts if they take multiple courses.
Donation: Support from individuals, companies and government.
PRODUCTION
Each local center defines the portfolio of courses available and operates selected social programs in needy areas.
OFFERING
Stress-elimination courses (administered in a 2-to 4-session series), ranging from introductory programs to graduate programs.
DELIVERY
Quiet and harmonious places designed to create the appropriate atmosphere for relaxation at local facilities in more than 154 countries.
MARKET
Anyone who wants to improve their quality of life by learning how to reduce stress and feel inner peace.
PARTNERS
Volunteers in local communities that work in local centers and operate social programs.
The United Nations Economics and Social Council (ECOSOC) works with the Art of Living social programs to improve the quality life of poor people in developing countries.
