THE CHALLENGE
Can digital technologies driven by the cognitive era leverage a better sense of care, enhancing human relations, predicting events, involving users and caregivers and creating a sustainable business model for the local public administration?
or
Can technology support the pursuit of dignity?
“Cognitive computing provides incredible potential to help the aging population improve their lives ......The CTA Foundation is ideal to engage on this project with their history of focusing on aging and disability issues, and their strong relationships and experience working with their technology industry members. Together, we can help broaden awareness of the ways cognitive computing will improve the interaction between humans and computers.”
- Frances West, IBM Chief Accessibility Officer
CHALLENGE PROVIDED TO THE STUDENT TEAMS
IXL INNOVATION LANDSCAPE FRAMEWORK
INDUSTRY OVERVIEW & INITIAL KEY INSIGHTS
TRENDS, DISRUPTIONS, CONSUMER BEHAVIORS & INFLUENCERS
CHANGING CAPABILITIES AND SHIFTING COMPETITIVE DYNAMICS
PRIMARY RESEARCH SURVEY
FIELDS OF PLAY IDENTIFIED BY THE STUDENT TEAMS
FIELDS OF PLAY - COLUMBIA
FIELDS OF PLAY - BABSON
FIELDS OF PLAY - HULT
FIELDS OF PLAY - UT DALLAS
BUSINESS CONCEPTS CHOSEN
KEY INSIGHTS FROM BUSINESS CONCEPT PRESENTATION
